Are you done playing small?

It's time to truly define what sets you apart, and why clients should take notice!

Feeling invisible in a saturated market?

Tired of feeling like you're treading water in a Sea of Sameness?

Sick of feeling like your only option is to compete on price?

It's time to stand out by defining what makes you... well, YOU!


I get's tough trying to stand out in a market where so many people are doing what you do!

Talking to the same pool of potential clients...

Offering the same or similar services structured in similar ways...

Competing with graduates of the same programs...

Using the same language and techniques as everyone else in your niche...

Resorting to ChatGPT to content that ends up watering down your message even more... (there are only so many ways you can use unleash, uncover, or amplify in content...)

You getting what I'm putting down?


This can drive even the most savvy service providers to default to 2 things:

1. Competing on price -- they either lower their prices to a point that doesn't feel good just to "win the business", or they stay obnoxiously stuck in the "I'm charging my worth" rhetoric and struggle to get clients as a result -- because they don't know how to actually justify the high ticket price.

2. Throwing in the kitchen sink -- they add more and more "value" to the program or service through extra calls, more coaching time, extra resources, longer payment plans... all leading to burn out and resentment -- that ultimately costs them reputation points anyway because, well, people talk.

You're not leveraging the thing that actually makes you stand out.



Sarah Khan - October Experience

Never struggle to explain "why you" again.

Instead of trying to explain how your service is different from everyone else's, you should be explaining why YOU are the best person to deliver it.

This is where your UVP comes in.

UVP - Unique Value Proposition.


This isn't just some fancy tagline or slogan, it's not some trend or smoke-and-mirrors tactic.

It's the heartbeat of your business.

It's what sets you apart in a sea of competitors.

The problem is we're never really taught how to articulate it clearly.

And that's because no one walks you through, step-by-step, how to actually identify it.

It's not just asking "What makes you different from your competitors? Why are you unique? What do you do differently?"

Because that shit's hard to define on its own.

This goes DEEPER than the surface level mumbo-jumbo.

And it's not often something you can do on your own. You need support because as they say:


So that's just what I'm going to help you do.

Introducing the



And now...the details.

What Will We Cover?

In this 2-hour hands-on workshop, you will learn:

  • The power of your *IT* Factor and why it's a critical piece of the sales process
  • Common challenges in talking about what makes you unique, and how to over come them.
  • Crafting your *IT* Factor messaging: distilling your awesomeness into a powerful, magnetic message that resonates

You will leave with clarity on how to talk about what you do, and why you're so amazing at it.

And how to share it in a way that sets you apart in your niche -- with INTEGRITY.

It's time to become the authority that you already know you are, deep down.

Who's this for?

This hands-on workshop is for you if you're a seasoned service provider who has already had some success in business but:

  • you struggle to stand out in a saturated market
  • you want to operate from a place of alignment with your values
  • you feel forced to compete on price because you're not sure how to clearly differentiate yourself from the competition
  • you spend way too much time creating content with little ROI because you can't leverage your unique expertise clearly
  • you desire to really position yourself as a leader in your niche
  • you want to attract ideal clients and opportunities that honour your level of experience

What will I get out of attending?

This isn't going to just be about learning a new thing -- we're actually going to do the work in this 2-hour session. At the end of the workshop you will:

  • have a framework to make it easier to communicate your thoughts and insights to your audience
  • have an easier time creating content
  • spend less time worrying about trends and overthinking next steps
  • create marketing that is more effective and memorable
  • feel more confident around your pricing because you can articulate your unique expertise effectively

Are you in, pickle?

Register NOW for the IGNITE YOUR *IT* FACTOR workshop

Date: Tuesday, April 9, 2024

Time: 1-3pm ET (12-2pm CT and 10am-12pm PT)

Cost: $147

There will be no replay as this will be a hands-on workshop where personal support will be provided. The work we do is personal and powerful, and is not meant to be shared outside the session.

If you cannot commit to the time above, please do not register. No refunds will be granted.