EP57: Creating Impactful & Memorable Online Programs with Rachel Aiken

We all know that course completion rates in the online space are abysmal. So how do we create impactful and memorable online programs?

Get ready to dive deep into the world of online education with Rachel Aiken of The Program Academy. We’re having an unfiltered look at what it takes to truly elevate your online courses so people actually want to finish them!

Rachel’s sharing nuggets from her rich UK education background, and she’s here to spill the beans on dodging the typical online course traps and setting your learning experience up for success.

Ever felt like you’re drowning in a sea of endless online content? Yeah, we’ve been there too. That’s why Rachel’s insights are like a lifeline. Learn to craft learning programs that aren’t just packed with info but are genuinely transformative. We’re talking rock-solid program structures, the real reasons behind each lesson, and waving goodbye to those sneaky, overhyped marketing gimmicks. This episode isn’t just talk; it’s the beacon you need in the cluttered world of online courses and coaching programs.

And for our fellow entrepreneurs, the conversation takes a personal turn as we share our journeys from the traditional 9-5, what it means to give up your career (especially as a mom) and why this productivity hack can help reduce the guilt we feel for wanting to prioritize our businesses.


It’s so easy to just throw money at the launch of a program and not necessarily do the work when people are in the program.

Don’t get lost in the hype of the launch. Don’t get lost in the copy because people are being paid to make you feel like you need that. Understand your gaps, needs, and goals.”

It could be there hasn’t been the implementation encouraged as they get to that stage, they’re not seeing the benefit of continuing to spend the time to learn and get to the end of the program.

Guest Bio:

Rachel Aiken is the founder of The Program Academy, a business education and consulting company that works with ambitious female service providers to build scalable, sustainable businesses forged in their zone of genius.

She has worked with some of the most successful female entrepreneurs around the world shaping their business in alignment with their expertise.

As a speaker, she has shared her story of finding purpose, alongside in depth conversations on high quality programs with small private audiences and podcasts with audiences of hundreds.

Utilising her 15 years of experience in the UK Education sector, she wants to transform online education so that it is client results-driven alongside being revenue focused. She is on a mission to improve the quality and accessibility of online programs and courses, because she knows from personal experience that quality education can change lives and that education is a key driver for women’s equality.

Her programs are formulated from real online experience alongside established educational practices.

Outside of her business, Rachel is a Mum of two young children and currently lives in Stamford, UK.

Connect with her on Instagram @theprogramacademy or at www.theprogramacademy.com

Support the show

Connect with Sarah:

The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.

Corporate Rehab® is a fierce ally for ambitious ex-corporate moms who refuse to be restricted by outdated work (and social) norms. We challenge the status quo, empowering you to lead from your truth. Forget the empty hustle and build a legacy of success your way. The key? Our distinctive 4-part framework, The Audacity Factor™. It’s not just a strategy, it’s a groundbreaking shift in how you approach your goals. Sarah, a seasoned strategist and advisor, not only helps you craft a path to long-lasting success where smart, deliberate actions replace the weary treadmill of hustle and grind — she walks beside you as you do.

Schedule a no stings “Let’s Talk Business” call today and find out what small shifts you can make to work less and double your profitability.