Ever thought about the fine line between content writing and copywriting? In this week’s episode, I chat with Samantha Burmeister, the force behind Nomad Copy Agency, and we dive deep into the art and science of copywriting—a key element that distinguishes good brands from unforgettable ones.
Samantha shares her unique approach to ‘done for you’ and ‘done with you’ services, enriched by her adventures around the globe. These experiences are her secret ingredient to crafting copy that not only resonates with audiences but also drives significant sales.
But you don’t have to be a digital nomad in order to benefit. Together, we debunk common myths about copywriting, highlight the critical role of analytics in fine-tuning your message, and discuss what to look for in a marketing collaboration that truly moves the needle. Considering expanding your team? Get expert insights on spotting the right (and wrong) signs in your search for a copywriting companion.
This episode isn’t solely focused on business growth; it’s an invitation to personal development and professional authenticity. We share our journey through the ups and downs of entrepreneurship, stressing the value of independence paired with the right mentorship. We also dissect how memberships offer a sustainable mix of expert advice and affordability.
Join us for a chat filled with personal anecdotes, professional wisdom, and actionable strategies designed to not just boost your business, but to foster a holistic journey of growth and authenticity. Whether you’re a business owner, a budding copywriter, or simply curious about the behind-the-scenes of effective messaging, this episode is your roadmap to understanding and leveraging the power of impactful copywriting.
Sam writes really freakin’ good copy for service providers, and helps them write copy that sounds like them, but converts better!
“Content is written for computers. The reason it’s written for computers is it’s searchable. Copy on the other side of this diagram is written to inspire action from a real person.“
“I get emails and I can tell you who people’s coaches are based on the sales emails that they’re writing.“
“That’s where a lot of people are starting to come to me saying okay, people have been telling me what to do for the last several years. I’ve done this and it did work. I’ve done that and it didn’t work, so I just need to execute on some ideas now.”
Connect with Sarah:
- Get the 13-page free workbook, 3 Ways Your Career is Sabotaging Your Business at https://getcorporaterehab.com/detoxfromcorporate
- Follow her on Instagram (instagram.com/corporate.rehab)
- Learn how to work with her HERE (getcorporaterehab.com/services)
The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.
Corporate Rehab® is a fierce ally for ambitious ex-corporate moms who refuse to be restricted by outdated work (and social) norms. We challenge the status quo, empowering you to lead from your truth. Forget the empty hustle and build a legacy of success your way. The key? Our distinctive 4-part framework, The Audacity Factor™. It’s not just a strategy, it’s a groundbreaking shift in how you approach your goals. Sarah, a seasoned strategist and advisor, not only helps you craft a path to long-lasting success where smart, deliberate actions replace the weary treadmill of hustle and grind — she walks beside you as you do.
Schedule a no stings “Let’s Talk Business” call today and find out what small shifts you can make to work less and double your profitability.