EP34: Disrupting the Status Quo: A Blasphemous Approach to Q4

As the scent of fresh notebooks fills the fall air and September excitement takes hold, something else takes hold, too.

The Fourth Quarter Push.

You know what I’m talking about. The online business world equivalent of “if your workout doesn’t make you want to puke, you aren’t doing it right.”

You’ll start to hear a lot of messaging around pushing harder and how you still have time to meet your 2023 goals in the last 3 months of the year if you “JUST KEEP PUSHING”.

And we’re here to question that advice.

Tune into find out why I think the Q4 push is BS…and what you can do instead.



“Does it make it less of a success Because it happened on January 1st, January 10th or April 7th? There’s no fucking magical threshold between December 31st and January 1st that wipes away everything that you’ve done.”


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