EP30: Rethink, Redefine, Rest: Lessons from the Air Travel Shit Show

We’ve all been privy to the lessons of air travel shit shows.

And truth be told, there’s a lot we can learn from the madness of air travel. Picture me stuck on hold for 36 hours, trying to retrieve money from a canceled flight. Or dealing with a cancelled flight and losing a day of our vacation. Or dealing with a cancellation on the way back and a rerouting.

It was an eye-opening experience on how things beyond our control can wreak havoc in our plans. Sounds a lot like entrepreneurship, doesn’t it? As we navigate this stormy landscape, let’s keep in mind that we can’t control everything, but our responses are totally up to us.

The pandemic has changed the rules of the business game, and it’s not unusual to feel the heat and pressure building. But let’s make one thing clear – resorting to manipulative tactics or pushing people into purchases they can’t afford is not the answer. Instead, let’s focus on what we can control – our responses, how we show up, how we price our offers, and how we share our content. I’ll be talking about the importance of rest and slowing down to identify what we can let go of in our lives and businesses. Rethink, redefine and make your business not only rewarding but impactful.

Remember, we’re in this together.


We can’t control how much people will spend or how much they will buy, or when or at what price point. We can’t control whether we’re going to fill our programs, no matter what the gurus tell you, and, honestly, no one can guarantee sold out programs or services.


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