EP18: The Missing Piece: Why Niche and Offers Aren’t Enough

I thought I had everything figured out with my branding and offers and niche, but my it was my brother’s tough love truth that made me realize I was missing a crucial piece of the puzzle: actually talking about my damn business.

This week, I’m sharing some hard-learned lessons that can help transform a struggling business into a thriving one.


“But this is not fucking field of dreams. They will not come just because you’ve built it.”


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The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.

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